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ANCESTRY DNA

FOR ANCESTRY.COM’S DNA TEST CAMPAIGN, WE TURNED THE “ICK” FACTOR
OF SPITTING
IN TO A FEATURE.

WORKING WITH STEVE BOB, WE CREATED DIGITAL VIDEOS FROM THE PERSPECTIVE OF POTENTIALS USERS AND SHOWED
WHAT “ICK” REALLY MEANS.


SCOPE:
AUDIT/DISCOVERY, VOICE STRATEGY,
BRAND PERSONALITY DEVELOPMENT, SCRIPT WRITING