As the Copywriting and Strategic Lead–in partnership with OMFGCO & guidance from their Co-Founder, Co-Creative Director Jeremy Pelley–I helped develop the new brand voice for Hotel Modera. The greatest challenge was articulating a hotel experience without being able to change anything aesthetic.
THROUGH SOME GOOD OLD FASHIONED RESEARCH
WE LANDED ON HOTEL MODERA’S BRAND CONCEPT
FROM THE ESSENCE OF HOTEL MODERA,
A BRAND PERSONA EMERGED THAT CONNECTED
WITH THEIR TARGET AUDIENCE
THEN WE USED THAT PERSONA
TO DEVELOP A VOICE & TONE GUIDE
LASTLY WE USED THIS GUIDE TO REWRITE
THEIR WEBSITE, SALES SHEET, PR MATERIALS, & SIGNAGE
You’re onto something good.
Our vision of Portland isn’t a “best-of,” a “top- ten,”or a ”
must-see” we found on some blog. We’ll connect you with
a different Portland story—a story you can only find if
you know where to look. Zen out in our nature-filled, living
wall-covered courtyard, or get wild in our play-inducing
game room. Fresh, local, and seasonal don’t just describe
the food at our restaurant, Nel Centro—they describe our
whole approach. Come stay at Hotel Modera
and rediscover Portland.
Gather Round
Adventure is better in groups. Reserve a room block and
your posse gets discounts and special treatment. Whether
it’s a wedding, family reunion, or corporate retreat, at our
hotel you won’t be trapped in a depressing banquet room.
That’s because our hotel revolves around a nature-filled
courtyard, laid-back Mediterranean restaurant, and play-
inducing game room.
We Get It
Sometimes you just want a cigarette.
Alas, our rooms are non-smoking.
So, instead of paying the $350 daily cleaning fee,
take a walk around the block,
or call us for smoking suggestions.
Good News: We keep our ice chest’s clean.
Bad News: today is cleaning day.
But never fear—these babies are on every floor.
(Better yet, dial “0” and we can have the ice fairy
bring you some. You can thank us later.)
SCOPE:
AUDIT/DISCOVERY, VOICE STRATEGY, BRAND PERSONALITY DEVELOPMENT,
VOICE & TONE GUIDELINES, COPY WRITING, CLIENT PRESENTATION