NEWSPACE CENTER FOR PHOTOGRAPHY'S
HUMAN RESOURCES KIT
Instead of scoring corporate donors, we recommended Newspace cultivate corporate clients. We created a kit connecting Human Resources Managers to the idea of photography as a path to self-actualization, the peak of the Human Resources tool Maslow's Hierarchy. The kit is a photo archive box with actual photographs (including smudge preventing gloves) that walk the recipient through the concept of photography as the peak of Maslow's Mountain. What is offered is a company-wide trial program that begins with a hands-on in-house photo demonstration, and culminates with an employee photo exhibition.
SCOPE:
MARKET RESEARCH, CONCEPT DEVELOPMENT, CAMPAIGN STRATEGY,
DESIGN, COPY WRITING, CLIENT PRESENTATIONS