As the historic heart of New York’s original printing district, Hudson Square Properties’ heirloom industrial buildings cultivate an open page opportunity drawing innovative upstarts and global media stalwarts to this rapidly evolving New York neighborhood authoring the world’s next chapter. In addition to an expansive brand identity, we developed campaign communications inspired by the publishing world. From brochures, websites, and a portfolio-wide amenity network to social ads, window vinyls, billboards, and a subway takeover, we positioned Hudson Square Properties as the ‘Editor-in-Chief’ of this evolving district.

WE APPLIED OUR BRAND NARRATIVE AND IDENTITY TO A COMPREHENSIVE PROPERTY WEBSITE, 20 BROCHURES, 14 VTS SITES, TENANT ONBOARDING PLATFORM, TENANT ONBOARDING EMAIL CAMPAIGN, TENANT WELCOME EVENTS, AMENITY PROGRAM, SIGNAGE, ACTIVATIONS, EMAIL CAMPAIGN, SOCIAL CAMPAIGN, OUT-OF-HOME CAMPAIGN, DIGITAL CAMPAIGN, EMAIL CAMPAIGN, AND PRINT CAMPAIGN

SCOPE:
AUDIT/DISCOVERY, BRAND CONCEPT AND IDENTITY, VOICE STRATEGY, BRAND PERSONALITY DEVELOPMENT,
BRAND GUIDELINES, COPY WRITING, ASSET DEVELOPMENT, TEASER EMAIL, TEASER WEBSITE, FULL WEBSITE, DIGITAL BROKER BROCHURE, PRINTED POP-UP BOOK