Decades after being decommissioned, Power Station is powering the city in a different impact: as an activated mixed-use waterfront development. Defying the blanding of mixed-use development, the Power Station brand leverages its recognizable silhouette as a powerful icon of preservation and a shining beacon for the Dogpatch neighborhood’s electrifying future.

WE APPLIED OUR BRAND NARRATIVE AND IDENTITY TO BRAND VIDEO, EMAILS, TEASER WEBSITE, FULL WEBSITE, BROCHURES, AND SIGNAGE

SCOPE:
AUDIT/DISCOVERY, BRAND CONCEPT AND IDENTITY, VOICE STRATEGY, BRAND PERSONALITY DEVELOPMENT,
BRAND GUIDELINES, COPY WRITING, ASSET DEVELOPMENT, TEASER EMAIL, TEASER WEBSITE, FULL WEBSITE, DIGITAL BROKER BROCHURE, PRINTED POP-UP BOOK