copywriter | brand builder | strategist
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HOTEL BEND

Bend’s Basecamp to Nature’s Playground.

Hotel Bend's centrality allows guests endless opportunities for year-round exploration. Its brand focuses on the simple, handcrafted hospitality of the area’s outdoor legacy. Its lodges. Its trails. Even it’s logging. Here, all are made welcome, cast in the warm amber glow of the fire pit.

WE APPLIED OUR BRAND NARRATIVE AND IDENTITY TO A HOTEL EXPERIENCE, F&B PROGRAM, SIGNAGE, BUILDING ACTIVATION, AND NAMING



SCOPE:
AUDIT/DISCOVERY, BRAND CONCEPT AND IDENTITY, VOICE STRATEGY, BRAND PERSONALITY DEVELOPMENT,
BRAND GUIDELINES, COPY WRITING, ASSET DEVELOPMENT, TEASER EMAIL, TEASER WEBSITE, FULL WEBSITE, DIGITAL BROKER BROCHURE, PRINTED POP-UP BOOK