copywriter | brand builder | strategist
Hotel George_ Visual Identity_Hospitality Brand Copy Writer-min.png

HOTEL GEORGE

Savor the Sweetness of life at Napa’s Colorful Core.

Instead of a valley of escape, the Hotel George brand promotes its central Napa Valley location with a Mediterranean zeal that savors the sweetness of life at every turn.

WE APPLIED OUR BRAND NARRATIVE AND IDENTITY TO A NEW HOTEL EXPERIENCE, FOOD AND BEVERAGE PROGRAM, PRINTED COLLATERAL, AND GUEST TOUCH POINTS



SCOPE:
AUDIT/DISCOVERY, BRAND CONCEPT AND IDENTITY, VOICE STRATEGY, BRAND PERSONALITY DEVELOPMENT,
BRAND GUIDELINES, COPY WRITING, ASSET DEVELOPMENT, TEASER EMAIL, TEASER WEBSITE, FULL WEBSITE, DIGITAL BROKER BROCHURE, PRINTED POP-UP BOOK