Instead of a valley of escape, the Hotel George brand promotes its central Napa Valley location with a Mediterranean zeal that savors the sweetness of life at every turn.
WE APPLIED OUR BRAND NARRATIVE AND IDENTITY TO A NEW HOTEL EXPERIENCE, FOOD AND BEVERAGE PROGRAM, PRINTED COLLATERAL, AND GUEST TOUCH POINTS
SCOPE:
AUDIT/DISCOVERY, BRAND CONCEPT AND IDENTITY, VOICE STRATEGY, BRAND PERSONALITY DEVELOPMENT,
BRAND GUIDELINES, COPY WRITING, ASSET DEVELOPMENT, TEASER EMAIL, TEASER WEBSITE, FULL WEBSITE, DIGITAL BROKER BROCHURE, PRINTED POP-UP BOOK