To activate VIP sections at Live Nation amphitheaters, Cabana VIP Club was created to roll out across various venues in the US.
Like a day spent by the pool, the Cabana Club slows down the beat with a laid back VIP oasis where fans can kick off their shoes and get washed away in the music.

WE APPLIED OUR BRAND NARRATIVE AND IDENTITY TO A VENUE VIP EXPERIENCE, F&B PROGRAM, AND ACTIVATIONS

SCOPE:
AUDIT/DISCOVERY, BRAND CONCEPT AND IDENTITY, VOICE STRATEGY, BRAND PERSONALITY DEVELOPMENT,
BRAND GUIDELINES, COPY WRITING, ASSET DEVELOPMENT, TEASER EMAIL, TEASER WEBSITE, FULL WEBSITE, DIGITAL BROKER BROCHURE, PRINTED POP-UP BOOK