After almost a century of seaside performances, the crown jewel of Jones Beach State Park is reenergizing its summertime rite of passage for dedicated music fans ready for more. Enveloped by Zach's Bay with the Atlantic Ocean as the backdrop, each evening the world's greatest performers play to the setting sun at Long Island's biggest party.

WE APPLIED OUR BRAND NARRATIVE AND IDENTITY TO A NEWLY EXPANDED VENUE EXPERIENCE, FOOD AND BEVERAGE PROGRAM, VIP PROGRAM, ARTIST OUTREACH, AND SOCIAL PRESENCE.

SCOPE:
AUDIT/DISCOVERY, BRAND CONCEPT AND IDENTITY, VOICE STRATEGY, BRAND PERSONALITY DEVELOPMENT,
BRAND GUIDELINES, COPY WRITING, ASSET DEVELOPMENT, TEASER EMAIL, TEASER WEBSITE, FULL WEBSITE, DIGITAL BROKER BROCHURE, PRINTED POP-UP BOOK