Following a top to bottom renovation, Live Nation was looking to re-establish the Hollywood Palladium as an LA icon of 
ever-evolving entertainment. Leveraging the ballroom’s space age architecture, intimate stage placement, and out-of-this-world lineup, we built a brand that embodied a venue experience where fans are brought closer to the stars than ever before.

WE APPLIED OUR BRAND NARRATIVE AND IDENTITY TO THE VENUE EXPERIENCE, MERCHANDISE, F&B PROGRAM, ARTIST OUTREACH, SOCIAL MEDIA, AND FULL WEBSITE.

SCOPE:
AUDIT/DISCOVERY, BRAND CONCEPT AND IDENTITY, VOICE STRATEGY, BRAND PERSONALITY DEVELOPMENT,
BRAND GUIDELINES, COPY WRITING, ASSET DEVELOPMENT, TEASER EMAIL, TEASER WEBSITE, FULL WEBSITE, DIGITAL BROKER BROCHURE, PRINTED POP-UP BOOK