DC has monuments to most facets of American life—except one: the profound impact of popular entertainment. For its 100th birthday, the Warner changed that by taking to the national stage as DC’s Monument to Entertainment. 

And for their first act as an honored American icon, all year long they sought endorsements from patrons and officials through a centennial campaign that extended from the venue experience and artistic programming to the city streets and an active social media presence #MonumentEndorsed.

WE APPLIED OUR BRAND NARRATIVE AND IDENTITY TO THE VENUE EXPERIENCE, MERCHANDISE, F&B PROGRAM, ARTIST OUTREACH, SOCIAL MEDIA, AND FULL WEBSITE.

SCOPE:
AUDIT/DISCOVERY, BRAND CONCEPT AND IDENTITY, VOICE STRATEGY, BRAND PERSONALITY DEVELOPMENT,
BRAND GUIDELINES, COPY WRITING, ASSET DEVELOPMENT, TEASER EMAIL, TEASER WEBSITE, FULL WEBSITE, DIGITAL BROKER BROCHURE, PRINTED POP-UP BOOK