Looking to elevate the VIP area at amphitheater’s across America, Live Nation sought a branded VIP experience that scaled for a wide range of 
venue sizes and resonated for diverse audiences. What resulted was a brand that took its inspiration from recording process, with mixing as the soul of creativity—and an unforgettable concert.

WE APPLIED OUR BRAND NARRATIVE AND IDENTITY TO A VIP EXPERIENCE, ACTIVATIONS, AND F&B PROGRAM

SCOPE:
AUDIT/DISCOVERY, BRAND CONCEPT AND IDENTITY, VOICE STRATEGY, BRAND PERSONALITY DEVELOPMENT,
BRAND GUIDELINES, COPY WRITING, ASSET DEVELOPMENT, TEASER EMAIL, TEASER WEBSITE, FULL WEBSITE, DIGITAL BROKER BROCHURE, PRINTED POP-UP BOOK