Indianapolis is renown for its spectator dedication for everything from the NFL to NASCAR. Our rebranding efforts looked to reaffirm Old National Centre as the centre of the city for live entertainment fandom, positioning the venue as a peer with other high-profile Indy sports and racing arenas.

WE APPLIED OUR BRAND NARRATIVE AND IDENTITY TO A MULTI-VENUE EXPERIENCE, F&B PROGRAM, SPATIAL ACTIVATIONS, ARTIST RELATIONS, AND SOCIAL RELAUNCH

SCOPE:
AUDIT/DISCOVERY, BRAND CONCEPT AND IDENTITY, VOICE STRATEGY, BRAND PERSONALITY DEVELOPMENT,
BRAND GUIDELINES, COPY WRITING, ASSET DEVELOPMENT, TEASER EMAIL, TEASER WEBSITE, FULL WEBSITE, DIGITAL BROKER BROCHURE, PRINTED POP-UP BOOK